In celebration of “The 50th Annual CMA Awards,” CMA has created the biggest video in Country Music history. Titled “Forever Country,” the single and accompanying music video features 30 CMA Award-winning acts. This single was produced by CMA Award-winning Board member Shane McAnally and the video was directed by Grammy Award-winning director Joseph Kahn.
The music video is set to an intricate medley of John Denver’s “Take Me Home, Country Roads,” Willie Nelson’s “On the Road Again,” and Dolly Parton’s “I Will Always Love You.” All are former CMA Entertainers of the Year.
In another historic move, the single will be unveiled to the public Friday, Sept. 16 (Saturday, Sept 17 in Australia) in a global roadblock across Country radio, premiering on hundreds of radio stations simultaneously at 8:30 AM/ET across the U.S., in addition to premiering in key international markets. But fans will have to wait a few more days to see the full length music video; the video will make its worldwide premiere on Tuesday, Sept. 20 (Wednesday, Sept 21 in Australia).
For the past week fans have been buzzing across social media platforms trying to guess what the “Forever Country” project might be as the 30 acts featured in the video have been posting mysterious teasers created by CMA tagged with #ForeverCountry and driving fans to the website ForeverCountry50.com to see all of the artist teasers as they are released. Social teasers will continue to roll out this week until CMA announces the full list of participating artists.
“‘Forever Country’ is a moving tribute to Country Music, Country Music fans, and the artists who have built this format into what it is today,” said Sarah Trahern, CMA Chief Executive Officer. “This music video is the product of the CMA Board of Directors who came together in support of this project as a celebration of the 50th Anniversary of the CMA Awards, a statement on the heritage and future of the Country Music industry, and a reflection of this year’s Awards theme — ‘Then. Now. Forever Country.'”
“The 50th Annual CMA Awards” will be hosted by Brad Paisley and Carrie Underwood and broadcast live from the Bridgestone Arena in Nashville, Wednesday, Nov. 2 (8:00-11:00 PM/ET) on the ABC Television Network. It will be simulcast in Australia on the Foxtel Country Music Channel.
“The 50th Annual CMA Awards” is a production of the Country Music Association. Robert Deaton is the Executive Producer and Paul Miller is the Director. The CMA Awards will be shot in high definition and broadcast in 720 Progressive (720P), ABC’s selected HDTV format, with 5.1 channel surround sound.
For more information on “Forever Country” visit ForeverCountry50.com.